Summary: 3 reasons a CEO blog on your intranet is important, from building a strong culture to communicating ‘big picture’ strategy.
Blogging has become much more than just a popular way to communicate, it has become an integral part of the way we do business. Many organizations have a blog on their public website to share information with their customers, as well as build their brands. However, many organizations now also have an internal blog, usually kept on their intranet, that is used to communicate directly with company staff. One of the best ways to utilize intranet blogging is with a CEO blog. Here’s why:
1. Communicating with Employees
One of the best ways for CEO’s to communicate directly with their staff is through blogging. Whether it be a daily, weekly or quarterly, a CEO blog can keep employees informed on what’s going on in the company. Sometimes for bigger organizations, it’s difficult to meet regularly with the entire company. Having a CEO blog eliminates the need to meet frequently because all the information is available on the blog.
You can enable comments on blog posts, allowing employees to discuss what was just read, or ask questions. This is a great way for CEO’s to get conversational with employees they’d otherwise not see on a regular basis.
2. Strengthening Culture & Community
Another important use for a CEO blog is to boost corporate culture. You can share company goals, vision and values on the blog and make sure it’s front and center on your intranet home page. Doing this allows you to continuously communicate your company vision and core values to employees through your intranet. Knowing what the vision and values of your organization are allows employees to collectively work towards them. Having a strong vision and core values that employees can identify with also helps them feel more connected to your organization.
3. Sharing Knowledge & Insight
Lastly, a CEO blog is a great way for CEO’s to increase staff’s knowledge. CEO’s are where they are for a reason; they are experts in their field. What better way to help employees gain more company and industry knowledge than through blogging?
Employees often get stuck in the day-to-day operations of the company, and forget to think ‘big picture‘. Having a regular blog from the CEO can help employees think bigger picture, and see how their daily work tasks contribute to the overall success of the organization.
The Power of the CEO Blog
A CEO blog is an effective way for CEO’s to communicate directly with staff, promote a positive company culture and share knowledge. Having a CEO blog shows a CEO’s commitment to the organization and their employees. Want to learn more ways you can utilize an intranet blog? Request a demo with one of our product specialists.
In what ways do you use your intranet blog? Share with us in the comments section below.
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