Intranet Engagement Ideas – Celebrate #GivingTuesday

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Intranet Engagement Ideas – Celebrate #GivingTuesday

By | 2017-11-24T14:58:39+00:00 November 24, 2017|Employee Engagement|

Summary:  If you’re looking to get more intranet engagement ideas, get your employees involved in #GivingTuesday! Join the global giving movement that’s quickly growing a new tradition in America. After enjoying a weekend of hugely discounted shopping and indulging, it’s time to do something good and give back to the community.

In the spirit of giving thanks, get your organization to help the less fortunate through initiatives that share the joy to those less fortunate. Here’s how you can leverage your intranet to make a real difference this season.


#GivingTuesday is a global day of giving celebrated on the Tuesday after American Thanksgiving. Traditionally, people start to focus on charitable initiatives around the Christmas holidays, why not start in November? Here are 5 steps to get your company involved with #GivingTuesday.

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1. Start The Discussion

Before you begin with the actual launch of the program, you’re going to want to see what philanthropic activities your employees are interested in. There are many ways your team can participate with #GivingTuesday, but one of the best ways to get involved is in your own community. Your company can help by:


  • Money
  • Work Clothes
  • Winter Coats to Refugees
  • Crowdfunding
  • Books


  • Registrants as organ donors
  • Volunteering initiatives
  • Fundraising events (marathon, bake sale)

Start a discussion forum to get more ideas and see what type of donations they’re inclined to contribute.

2. Select a Charity

Find a good cause your staff can to relate to, ideally one that’s aligned with your company’s core values. There are 6 types of charities you can fundraise for, with hundreds of options within each category: Animals, environmental, international NGOs, health, education, or arts & culture charities. Find a few specific charities and set up a quick poll on the homepage of your website have your employees vote on which they wish to contribute to. This will ensure more people get involved if they feel closer to the cause.

3. Join The Movement

Register on the #GivingTuesday website, and download the toolkit. They also have some interesting ideas and case studies for you to peruse if you haven’t determined your cause just yet. The website has a ton of resources to help your company participate, and connect with other organizations.

4. Spread The Word

With all the ways to share information through your intranet, make sure you spread the word! #GivingTuesday has gained traction through social media, so if your company uses social media, make sure you share your experience online. Internally, you can write a blog post linking to the charity site, post in the company news, and add it to the events calendar. Additionally, if you don’t already have a community site, set one up as a central location for employees to get all the information, dates and times they need. After events, this is a great place to share photos! Explain what #GivingTuesday is and why it’s such an important initiative. Getting the company involved in philanthropic work is a great way to boost employee engagement and morale.

With all the gifts and purchasing around Thanksgiving, it’s important to give back to those less fortunate. This year, give your office the opportunity to get involved. If you have any creative stories of how your organization has helped your community, leave us a comment below and tell us about it!

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By | 2017-11-24T14:58:39+00:00 November 24, 2017|Employee Engagement|

About the Author:

Caitlin is a strategy-driven marketing professional with over six years of experience. She is well versed in goal-driven initiatives and her efforts in digital marketing have included numerous successful marketing campaigns, building and executing social media portfolios and creative storytelling. She holds a Digital and Mobile Marketing Certificate from Simon Fraser University as well as a Bachelor of Commerce (Honours Marketing) degree from the University of Guelph. When she's not in the office, you'll find her in the mountains either skiing or hiking.

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