One question that everyone seemed to have in common at the 16th Intranet for Corporate Communications course was “how do I increase employee buy-in on my intranet.” Communicators today have learned that the old adage “if you build it, they will come” does not hold true for intranets.
Increasing Employee Engagement:
I think Robin Farr put it best when she stated that “an intranet should be a conversation; even better a dialogue; better than that, a community.” There are some simple tactics that you can implement to encourage employee engagement and build community on your site.
- Create ways for employees to provide feedback about the intranet. Remember that your site is only as good as the feedback you get
- Allow users to comment and rate site content. This gives users a voice and can help with content development and revision
- Make sure that you are responsive to the feedback you receive
- Push content out to end users by way of a weekly newsletter that summarizes the news from the week with links back to your site. Content can also be pushed to users through auto-generated alerts when new content is added to certain areas of the site
- Allow users to personalize their intranet experience through personal bookmarks and building their own homepage so they can access the information that is important to them quickly and efficiently
A lot of organizations are wary about enabling social tools on their intranet however applications such as blogs, discussion forums and suggestion boxes have the potential to drive organizational change. A social intranet is not just about the tools and technology you provide but about empowering users and creating communities
There was an abundance of great information that was shared by the presenters and by all the course attendees; however I think the point that all of the above tips and tricks boil down to is that any decisions you make about your intranet should benefit your employees and help to achieve your business goals.
What are some of the tips that you recommend for building a great intranet?