LinkedIn Intranet Groups Help to Inspire

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LinkedIn Intranet Groups Help to Inspire

By | 2017-09-15T09:49:50+00:00 December 15, 2011|Intranet Software|

I love reaching out to like-minded individuals on LinkedIn. It’s so lovely that a person can join a group that interests them and instantly post a question or comment to that group. It’s an open collaboration platform that allows you to expand your online networks so that you can learn and connect with one another.

I am a member of a variety of groups, some of the groups that I belong to are related to marketing but I also enjoy reading the incredibly influential posts on the TED and Harvard Business Review group pages.  When it comes to the world of intranets there is an abundance of quality LinkedIn groups like the Worldwide Intranet Challenge,, and IntraTeam (to name a few).

I tend to devote Friday’s to connecting and sharing online. This way I can spend some time starting discussions and asking questions that people will be inspired to respond to.  I felt very motivated by responses to three LinkedIn discussion posts that I recently started, and I wanted to share it with our blog readers to encourage people to give their feedback on sites like LinkedIn.

At Intranet Connections, we love to hear how people use their intranet to find out what inspires their employees. I reached out to the members of the Internal Communications group to find out how they do this and here’s their feedback:

As the holiday season is upon us, I wanted to find out what the Worldwide Intranet Challenge members were doing with their intranets during the holidays, so I asked them: How do you use your intranet to reflect the holiday season? Do you change the theme, share stories about giving back, and advertise local charity drives? Please share!


For additional ideas on how you can use your intranet this holiday season, read about what our Intranet Connections customers have done with charity drives on their intranet sites.

People love to share stories about one another, so I asked the members of the Intranet Professionals discussion group: How are you using your intranet for STORYTELLING?


Thanks to all of the LinkedIn members that responded to my discussion posts over the past few months. Your feedback is greatly appreciated as it will encourage intranet managers to use their intranets for employee inspiration, storytelling and spreading holiday cheer.


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By | 2017-09-15T09:49:50+00:00 December 15, 2011|Intranet Software|

About the Author:

Founded in 1999, Intranet Connections has built simplicity and creativity into our intranet software from the beginning. Simplicity is ingrained in our core values, seen through our intranet software, our pricing model and our ongoing product development. Our customers aren't just another number or contract, they are truly a part of the Intranet Connections family. We connect, collaborate and create with them to improve our intranet software and services with every new release.


  1. Intranet Lounge December 15, 2011 at 12:44 pm - Reply

    LinkedIn Intranet Groups Help to Inspire | Intranet Connections Blog…

    This article has been submitted to Intranet Lounge – Trackback from Intranet Lounge…

  2. Andy Jankowski December 16, 2011 at 7:24 am - Reply

    Hi Tara, What a great post! You do an excellent job of pointing out the potential of these groups when they are done right. So that is my question to you (and all)… What is “done right”? What makes some LinkedIn groups better than others? Is it structure? Content curation? Active moderation? All or none of the above? I’d love to hear what others think on this topic. I’ll start with one that I learned by following you … Post topics and questions related to the purpose of your group, but that are also both fun and personal. What else? …

    • Tara Clark December 28, 2011 at 1:35 pm - Reply

      Hi Andy, thanks for your question! Before I request to join a group, I always take a peek at the group profile. This way, I see a clear summary of what the groups goals are and who in my network is also part of that particular group. A good group has lots of recent activity with recent comments on discussions. I enjoy when LinkedIn group questions are broad and cater to all levels of experience, but the umbrella topic or category stays the same.

  3. Andrew Wright December 17, 2011 at 11:56 pm - Reply

    That’s a good question Andy. I don’t think it’s too long a bow to draw to say that a good LinkedIn Group is not too dissimilar to an effective intranet. Both have regular interesting, relevant content that engages the members. For me the characteristics a good LinkedIn group are:
    * Little or no spam, minimal promotions
    * Interesting ciscussion topics, not just blog posts. If members do publish an article they phrase it as a question. So for instance, this blog could be posted to a group with the heading ‘Which LinkedIn Groups inspire you and why?’
    * As you say, content that is relevant to the group. It is easy to post topics that are similar but not specific to the group. For instance, a group about intranets won’t want to provide solutions to complicated technical CMS questions. There are other groups for that. The group moderator should keep a close eye on these types of topics.
    * No negative comments. It can be a bit daunting to post a question or a response to a group – if you receive a negative or nasty comment – then this will not only affect the person who posted the comment but also other members as it sets a standard for the group. I quit a LinkedIn group for this very reason – I posted what I thought was a good question but received a very sarcastic response which wasn’t deleted.
    * A good mixture of events, blog posts, jobs, promotions and discussion topics. I think the occasional ad for something worthwhile is OK. However, unless that’s what the group is for, you don’t want group that is full of events, promotions or jobs. I have left groups for these reasons.
    * Don’t use the RSS function. This function enables relevant articles to be automatically posted to a group. I find that these feeds can increase the quantity of content on a group but then you have so much more rubbish to read through to get to the good stuff (not unlike many of today’s intranets unfortunately)
    * Ideally, over time I think the really great LinkedIn groups develop into a virtual community where people get to ‘know’ each other, without actually meeting face-to-face. You can almost feel that the group has a collective personality.

    • Tara Clark December 28, 2011 at 1:22 pm - Reply

      Hi Andrew, thanks so much for your insightful comments on this blog post! I agree about the characteristics of a good LinkedIn Group and I wanted to include that I think a good LinkedIn group is public and allows members to join instantly. Transparency in groups allows people in different industries, countries and professions to share their views on discussion topics. Now, I understand that this means that negative comments may be posted freely and would need to be monitored more heavily, but LinkedIn is a very professional social site where most people understand that appropriate way to use it.

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