Superhero Intranets = Superhero Culture

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Superhero Intranets = Superhero Culture

By | 2017-09-15T09:49:36+00:00 September 25, 2013|Best Practices, Intranet Software|

The Intranet Connections Company Culture Superhero

Meet Eric Ryan, co-founder and self pledged co-parent of method. I had the pleasure of seeing Eric Ryan speak at the recent Art of Marketing conference and enjoyed the story of his journey on how the method brand turned the consumer-packaged-goods industry on its head. What struck me about Eric Ryan was not his enthusiasm, which was in abundance, or his charisma, also in abundance, but how their method company has produced a culture of innovation and ideas. I found myself smiling and head bobbing constantly during his talk. Yes!!

Eric Ryan believes that the method culture is their only sustainable competitive advantage for innovation and that all employees must embody the brand. Imagine that. Imagine the power of that statement. Now imagine the many ways to transfer that statement to every single staff member. Enter the intranet and you have a primary driver to making your intranet site a critical component of your competitive advantage and company health.

We have many credit unions, banks, hospitals and hospices who use our Intranet Connections software as a vehicle for driving company culture.  Document management is usually on the tip of everyone’s tongue when they think intranet. Moving paper forms online which yields great ROI. Ease of use.  These are of course important but the hidden miracle of an intranet is in supporting and enhancing your culture.

After hearing Eric Ryan’s story and what method is doing to empower all employees to embody their brand, and the ideas that spark because of it, it had me thinking even more about culture. If you follow any of my blog posts, you’ll see a common thread surrounding company culture as it is a passion of mine. But I really get geared up when I see such evidence of it as with method. If you are interested in learning more check out their book “The Method Method“.

So how do you support company culture and turn your intranet into a Superhero?

Let me count the ways!

  1. Give your intranet a persona – the personality of your company
  2. Dress it up – everyone likes esthetics
  3. Reflect the tone of your culture
  4. Reflect the values of your company
  5. Have fun! Share the fun
  6. Promote innovation and idea exchange
  7. Promote good karma
  8. Use the intranet to prototype ideas and innovation
  9. Make on-boarding a key task on your intranet
    1. Create cultural chemistry tests when hiring
    2. Create cultural tests based on principles, brand, values
    3. Give lottery tickets as prizes for great test scores
    4. Create a “virtual” onboarding binder
    5. Feature new employees with their photo and personal story
    6. Create a welcome wagon site for the newly hired

For more ideas on creating a cultural phenomenon with your intranet check out:

Fun at the Expense of Productivity?  Not a Chance

The Art of Intranet Culture

Build Workplace Culture Through the Intranet

Want to learn more about how our business intranet software can help you achieve a superhero culture in your organization?  Request a free 20-min demo or contact our sales team at

intranet connections business intranet software demo

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By | 2017-09-15T09:49:36+00:00 September 25, 2013|Best Practices, Intranet Software|

About the Author:

Carolyn Douglas, Founder of the software Intranet Connections, started her endeavor of creating intranets out of a passion to cater to employees rather than technology. Her philosophy is your intranet can have all the bells and whistles but without employees using it, your intranet is gathering dust. This commitment to simple and easy to use intranet software, combined with amazing customer service that delivers the best of employee engagement ideas and practices, has secured Intranet Connections as one of the leading intranet solutions since its inception in 1999.


  1. John Hamilton-Smith September 26, 2013 at 3:54 pm - Reply

    I think like a lot of social systems the intranet is always a reflection of the community it serves. If it is not serving and driving company culture then it fails to provide real value. It is difficult to reflect a culture of innovation in an intranet designed solely around documents – that it’s a utility my be valuable in itself – but I bet that isn’t where an intranet can give the outcomes of collaboration, innovation and a great culture vehicle.

  2. Carolyn Douglas October 2, 2013 at 4:44 pm - Reply

    Thank you John! I totally agree that an intranet is much more than simply a document repository. While document and policy management are extremely useful, true intranet value is derived from its effectiveness and engagement with employees. Taking advantage of both the business and social features of an intranet helps to encourage collaboration, interaction and employee engagement. What we all strive for 🙂

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