The landscape of web marketing is always changing and shifting so it’s no surprise that Fathom SEO, a leader in online marketing, was eager to put a new intranet in place to assist with knowledge management. Fathom SEO, understood the importance of a dynamic, scalable intranet as their previous intranet was static and required users to know HTML to update information. The company also faced the challenge of on-boarding and training new employees in a timely fashion. The very first decision the company had to make was whether to build their own custom intranet or to buy out-of-the box software.
This week, I had the pleasure of attending The Communicating to the Public and Employees in the Age of Social Media conference hosted by Ragan Communicators and BC Public Service. While all the presentations were valuable, Monday’s session on SAS’s intranet struck a particular chord with me. SAS was named Fortune Magazine’s number one company to work for in the US and it was eye opening to see what they were doing with their intranet. SAS, a leading provider of business analytics software and services and with over 11,000 employees spread worldwide, centralizes all employee communications through their corporate intranet.
I’m a big fan of Twitter. I love it for the flow of information. It’s a great tool to measure the “pulse” of your industry. The amount of idea and knowledge sharing keeps me glued to my TweetDeck screen throughout the day. But what I love most about Twitter is that everything is in short, sweet snippets. I’m an addicted speed reader. I need short bursts of data or I’ll be distracted by the million-and-one things I have to accomplish in my day. So with this in mind, I found myself frustrated after deciding to click on three interesting blog
Jane McConnell of NetJmc & Co conducts an annual survey “Global Intranet Trends”. The 2010 report is subtitled ‘Towards the workplace web’ and reflects how organizations are positioning the intranet as the gateway to corporate information, applications, and employee collaboration and communication tools. Like many surveys conducted around internal communications, social media plays a big part in the direction that intranets are moving. The following observations are from the “Global Intranet Trends for 2010” report and provide a glimpse into how social media benefits the intranet. The individual voice is emerging Highlights from the report indicate that the concept of allowing