Step 2: Creating Goals
Your intranet needs a clear strategy. The goals and purpose you define in this strategy will dictate what type of content you add to the site, how it will be used, and how it will be received.
This can be a daunting task, and perhaps you already have your strategy in place. If not, we have put together three high-level goals to consider during your initial evaluation and then we'll help create an action plan for you to follow.
Is your company creative? Does everyone work in one big room and it looks like a birthday party is in full-swing at any given moment? Is your company about team work, customer service and professionalism? Is the company heiarachal and traditional?
One of your top three intranet goals should be to support the company culture
Your intranet goals should align with the company goals
Intranets should be people-centric and serve the employee. Without the buy-in and use from employees, there is no intranet. This means the intranet has a big job, to serve everyone from the CEO down to the people who are hands on with customers.
One of your top three intranet goals should be to get buy-in from employees by offering an intranet that is useful.
In order to get buy-in you have to back it with value.
What kind of information, resources, links, and connections would benefit the employee? What does an employee want from its company? They need quick access to find people, resources, policies and forms. Value is also tied into emotion.
From an emotional level, what does an employee want from its company? How can you better support your employees through the intranet?
What do employees and business units struggle with? Where are they having trouble? An intranet can be a great vehicle to educate, provide a sense of community, and solve unique business pains by streamlining tasks and access to knowledge.